Let'S Show You Which Children'S Clothing Category Sells Best.

What is the best selling equipment for children's clothing? Children's pants.

First, do not ask why, just look at the data and the result.

According to the magic mirror market intelligence data, in November 2018, Tmall and Taobao platform sold more than 2900 pieces of children's trousers, with sales of 1 billion 810 million yuan.

Compared with other categories, it is a well deserved "head card".

Sales, sales and unit prices increased proportionally in November.

It has been ten years since Taobao hosted the double eleven event in November 11, 2009. Before the banner of discount sales, it not only made some businesses full of money, but also made consumers experience the bonus of online shopping.

However, according to the market intelligence data of magic mirror, compared to September and October, the average price of children's pants in November 2018 is higher.

At the same time, sales and sales also showed an upward trend.

In September and October, the three data were basically in a state of steady increase, and there was a clear trend of increase in November.

According to the analysis, on the one hand is the change of season, the clothing cost has been raised, on the other hand, it is the promotion effect of double eleven, and the average price of the whole month will be raised after the double eleven business.

Under the double promotion of two aspects, sales volume, sales volume and unit price will all increase.

Strong and strong, Zhejiang sellers still have the upper hand.

Classified as a strong province of subdivision, Tmall and Taobao are still the top sellers in the provinces of Zhejiang.

The regional distribution of the overall strength of children's clothing is not much different. The top ten provinces of sales trousers are: Zhejiang, Guangdong, Jiangsu, Shanghai, Fujian, Shandong, Henan, Hubei, Anhui and Tianjin.

Among them, Zhejiang still takes the middle end route, and the average price of the single product is about 60 yuan.

From all aspects, the quality and price of children's wear products in Zhejiang are at a high price ratio.

This has also benefited from the construction of all aspects of children's clothing industry in Zhejiang, which has been very comprehensive, and improved in terms of infrastructure such as logistics, wholesale and distribution centers.

Tianjin continues to take the high-end line. The average price of a pair of trousers is around 150 yuan, which is considered to be a high-end in the domestic children's wear market.

Concentration is not high, Barbara leads.

In the children's pants sales brand ranking, the number one is "other", that is, the collection of other unknown brands.

According to the industry, there are more than 4000 brands of children's clothing. This data refers only to the brand of children's clothing with registered trademarks.

There are many unregistered shops, stalls and so on.

It can be seen that the overall pattern of children's wear market is very fragmented, and the ballet Bara, the leading enterprise of children's wear, accounts for only 10% of the market share, ranking the first among all brands.

The second Antarctic, whether it is OEM or "sell tag", the South Pole occupies a large proportion in children's clothing, next only to Barbara.

The rest rank: Chen Chen Ma, north polar hair, David Bela, toddat, GAP, little pig banger, and ANN.