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Shishi Children'S Clothing Enterprises Want To Join Hands To Create Brand

2010/9/2 20:42:00 50

Children'S Clothing Enterprises Create Brand Names

"Shishi children's clothing must take the road of brand management, otherwise it will be faced with a crisis of survival" and "

Children's clothing enterprises

We must unite and integrate superior products to create brand! "

A few days ago, at the Symposium on Shishi children's clothing brand organized by Shishi children's wear industry association, the children's clothing enterprises participated in the discussion on the importance of brand management and how to build brands, and reached a consensus.

As we all know, Shishi textile and garment industry occupies half of the economic development of Shishi, while Shishi children's clothing accounts for more than 50% of the lion's textile and garment industry.

But in recent years, the development of children's wear industry is not satisfactory. The vast majority of enterprises are still at the market wholesale level. At the moment, the financial crisis is not going to happen, and they are suffering from labor shortage.

Under such circumstances, the Shishi children's wear industry association, with the support of the government, has done everything possible to guide and help member enterprises to scale and expand their brands, and has done a lot of pragmatic and effective work in participating in large-scale exhibitions and financing loans.

In order to expand children's clothing enterprises

brand

Having a deeper understanding and inspiring and drawing on the enterprises that are interested in stepping up the brand, this seminar specially invited Shishi and Quanzhou bosses or brand operators who took the lead in developing several brands of children's clothing brands to introduce their successful experiences and practices in building brands.

Ke Mingtao, little play leather company Huang Qingmiao, Yongfeng children's clothing company Xie Weifeng, and Quanzhou Sheng Ke clothing company Su Cong Baoying invited the specific problems encountered in the brand operation of children's clothing such as children's clothing product development design, marketing channel construction, brand operation mode and so on. Combined with their own experience, they made a personal statement. Cai Dongsheng, the chairman of the wild Leopard Group, also analyzed the status of the children's wear market in the country and the position of Shishi children's clothing industry in the economic development of the city.

Although they are not big marketing management experts, they are all practitioners of children's wear brands. Before their start, their businesses are similar to or close to many Shishi children's clothing enterprises. The contents are specific and realistic, and are highly instructive and referable, and are deeply welcomed by the participants in the business community.

Even more gratifying is that through such discussions, the meeting will be held on the agenda.

Hundred children's clothing enterprises

We have reached important consensus on "joint operation", "focusing on product quality and environmental protection", and made the overall thinking and direction of Shishi children's clothing industry more clear.