Diversification And Intelligentization Will Become The Growth Point Of Garment Industry Pformation

"Enterprises will not invest in declining industries. They will choose new industries.

The combination of intelligence in manufacturing and apparel retailing will continue to be a trend.

As early as three years ago, China's clothing brands began to pform their way because of their performance. The direction of their pformation is more focused on the operation level of enterprises: strength.

Channel; direction

And other international brands to learn and pform the production supply chain.

However, in 2015, part of the clothing brand's pformation direction was outside clothing.

For example,

A small financial company has set up a financial company to develop its financial and loan business into second main businesses.

The seven wolves set up an investment fund and invested in multi metre music.

Farther away, after the acquisition of cross-border electricity supplier, the company changed its name to cross border treasure and set up a sea search.

Ma Gang, an independent critic of shoes and clothing, told reporters that in 2016, the diversification of clothing brands will become more and more popular.

"Industry bottlenecks highlight that enterprises will not invest in declining areas, they will choose new industries."

For those companies who do not cross the border and want to deepen their clothing, the pressure will be even greater.

Metersbonwe, a casual wear brand, launched its App last summer after launching the Internet concept store four years ago.

But radical reform measures were not effective. In the first three quarters of 2015, the results showed that the US bond revenue was 4 billion 328 million yuan, down 7.8% compared with the same period last year, and net profit attributable to the common shareholders of listed companies was 177 million yuan, down 178.12% from the same period last year.

In 2016, the United States broke through the supply chain.

Last year, the company issued a fixed increase plan, ready to invest heavily in building "intelligent manufacturing" industrial chain platform and cloud data center.

The United States's industrial chain pformation plan includes two parts. On the one hand, it integrates the resources of existing garments and raw and auxiliary materials suppliers in China. On the other hand, it integrates the C2M personalized order needs of global fashion brands and individual consumers, and provides the technological integration capability of product pformation through the new platform.

There is no coincidence.

Last November, the red bean group raised nearly 2 billion yuan of funds for the wisdom red bean construction project.

The project includes five major systems: intelligent design, intelligent products, intelligent supply chain system, intelligent SPA system and intelligent management system.

The company also plans to carry out intelligent pformation of stores, and realize the comprehensive and timely collection of business data of clothing retailers.

"In the past, it was biased towards the supply of futures, and the production plan was formulated after summarizing historical sales data.

This supply chain is not able to respond quickly, and it is also difficult to meet the needs of consumers.

Ma Gang believes that under the current consumption driven background, small batch and multi variety production methods have increased the pressure of producers.

In recent years, retail industry has sprung up O2O and other innovative ways. It is only a micro innovation in the channel field, but the innovation of upstream factories in supply chain is rare.

The combination of intelligence in manufacturing and apparel retailing will continue to be a trend.

In addition to intelligent production, Ma Gang believes that the smart clothing industry will also become a major trend.

Clothing realizes intelligence mainly by means of intelligent textile manufacturing technology, materials and chips that can write code.

Last year, Google shared a smart fabric containing electronic components at the developer conference. It can control intelligent devices such as computers.

Cowboy clothing brand Levi 's is working with Google to launch related costumes.

However, though the industry is declining, 6 women's brands such as Mass Phil, Hsin ho shares, and Zheng fashion are queuing up for IPO.

Ma Gang believes that with the listing of the company, the star company in women's wear will enter a new stage, and the field of women's wear will encounter fierce competition in talent and marketing.

It is worth mentioning that the brand of women's clothing includes the brand name of Amman and Han dresses.

They were searched separately last year after the investment of special and nine Mu Wang, and chose different development paths.

Yin man launched the 1000 City store plan, set up offline stores; Han Du Yi house still put energy on the line, ready to launch more sub brands.

In Ma Gang's view, online traffic bottlenecks are hampering the growth of Amoy brands.

"Whether the strategy of Yin man and Han Du Yi house can go further in the case of traffic exhaustion, the effect needs to be verified."